The Impact of Consumer Culture on the Advertisement of Oligo.Dx Assignment

The Impact of Consumer Culture on the Advertisement of Oligo.Dx - Assignment Example The representation of the body as promotional material and the connection of the same with the prevailing consumer culture of the catered customer base also is being critically evaluated. The advertisement does the extension of the product through directly noticeable images and also through critically relevant promotional text. The advertisement basically can be analyzed in two portions of which the first is the picture of a lady highlighting the cellulitis in her thighs. This image is captioned by the catchword, ‘90% of all women have cellulite’. This picture and the caption intend to cater for a broader range of customer base. This caption gives the reader a feeling that she is also included in the target group. This automatically adds to the range of the customer base. On the other side, this has an important link with the consumer culture as well. Featherstone (18-33) has opined that within a consumer culture, advertisement materials and other promotional media provides a proliferation of stylized images of the body. This has caused acute changes in the consumer culture of the society as the same has influenced their attention on both inner and outer body maintenance (Featherstone, 18-33). It should be taken into account that the advertisement of ‘Oligo. Dx’ caters to such a consumer base whose consumer culture is heavily influenced by these changes. Thus this caption along with the image contributes much towards the expansion of the consumer base. In this context, it can be well stated that the image and the caption in the advertisement successfully connect with the consumer culture and resultantly broadens the customer base for the product. In other words, these components the in the advertisement could successfully drag the reader into the customer base by utilizing the consumer culture pattern.